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The ability to generate targeted yet low cost traffic is crucial for the success
of every Internet business. In fact a lack of traffic is the number one
complaint of webmasters. But all traffic is not equal. The key to success lies
in being able to generate targeted traffic. That is, traffic that is interested in
what you offer and is ready, willing and able to take action.
A good Traffic Exchange will provide you with this targeted traffic. And
although Traffic Exchanges will most likely not be able to send you all of the
traffic you need. If used properly along with other forms of promotion, they
can help you grow your business at a phenomenal rate.
In this ebook we’ll look at several tips for effectively using Traffic Exchanges.
If you put these ideas to work for you, we’re confident you’ll see a significant
return on the time spent.
What Exactly Are Traffic Exchanges?
In simple terms, a Traffic Exchange is a service you can join to generate free
traffic to your site. How it works is you view other members web pages in
exchange for having your own web page viewed. Every time you view
another member’s web page for a period of time (for example 20 seconds)
your balance of credits increases. Every time a member views your web
page for the same period of time your credit balance decreases.
There are two main types of traffic exchanges – manual exchanges and auto
exchanges. A manual exchange requires a real human being to view the web
page and click on a link to proceed to the next web page. An auto exchange
can be left running in your web browser and will automatically refresh to a
new web page.
Although both of these methods will bring hits to your website, the use of a
manual exchange is far more likely to bring a visitor who will actually read
what is on your web page. The auto exchange user who leaves their
computer on all night, surfing web pages while they sleep is unlikely to buy
your product.
To find a current list of the most productive traffic exchanges, visit
TrafficHoopla who reviews and ranks the major traffic exchanges on a
weekly basis.
The Benefits Of Traffic Exchanges
There are many benefits to participating in Traffic Exchanges:
1. They’re an inexpensive - often free - method of generating targeted
traffic to your website.
2. You will start seeing an increase in traffic almost immediately. No waiting
for weeks or months to see results, as is often the case with other forms
of advertising.
3. They can be a great way to test ad copy for use with other, more
expensive forms of advertising such as Pay Per Click campaigns.
4. You can build a “downline” by referring others, which allows you to more
quickly earn credits. Over time your traffic can be almost entirely
generated by the efforts of others.
5. You’ll gain exposure to your competitor’s products and services, which will
give you some good ideas for promoting your site.
How Traffic Exchanges Work
Different Traffic Exchanges work in different ways. In general though they all
offer a free or paid version. Depending on which option you choose you will
be eligible to receive a certain number of credits when you surf other
member’s sites and when you refer people who join.
Almost all of them also allow you to build a downline of members you’ve
referred. Often your downline can extend several levels deep so that as
people you refer in turn refer others, you continue to gain more and more
credits.
Some Traffic Exchanges also pay out cash incentives when the people in your
downline upgrade their membership or purchase other forms of advertising
that the Traffic Exchange offers such as banner ads. This gives you several
ways to benefit from participating in the Traffic Exchange.
When deciding which Traffic Exchange program to join, there are several
features to consider:
1. Credit Ratio – All Traffic Exchanges allow you to earn credits in
exchange for viewing other member’s web pages. Look for one that
provides a good return on the number of credits you receive for each
page you view.
2. Time Limits – When surfing for credits, most traffic exchanges
require you to view a site for a minimum amount of time before you
earn a credit. This is normally somewhere between 10 and 30 seconds.
The longer you have to view a page means the slower you can surf,
but it also means longer that potential customers view your pages.
3. Anti Cheat Mechanisms – To ensure that a real person is viewing
your web site most Traffic Exchanges use anti cheating mechanisms.
This usually means that instead of clicking a “Next Site" button you
have to click on a specific graphic such as a number, letter, picture or
coloured icon from a selection of a few, to proceed to the next site.
Repeated failure to do this correctly means account suspension or
termination. Look for a Traffic Exchange with a system like this to
ensure that your credits are not wasted on cheaters who never view
your page.
4. Referrals – This is the fastest way to build up your credits. Most
Traffic Exchanges provide you with referral pages and banners. You can
use these materials to recruit your downline. When someone signs up
from your promotional web page or banner they are placed in your
downline.
5. Paid/Pro Memberships – Most Traffic Exchanges offer paid
memberships as well as free memberships. Normally a paid
membership earns you privileges such as an allocation of credits per
month plus an increased number of credits for your own surfing and
the surfing of your downline. Most exchanges also allow you to
purchase extra credits.
6. Bonuses – Many Traffic Exchanges will give you bonus credits for
signing up, for surfing a certain number of pages, or for winning
competitions or sweepstakes. Look for ones that provide added
bonuses and accumulate credits even faster!
Developing Your Downline
To make Traffic Exchanges work in the beginning, it’s important that you surf
on a regular basis. A good strategy is to set aside a couple of hours each
day. Although it may seem like a lot of work at first, you will soon see reap
the rewards of increased traffic to your site.
Since keeping up a schedule of surfing every day can be time consuming,
the best long-term strategy for benefiting from Traffic Exchanges is to build
your own downline. This is a group of people that you recruit to join a Traffic
Exchange under you.
As the members you’ve referred surf – and recruit others – you will receive
credits. The larger your downline becomes, the more you’ll be able to cut
back on the amount of time you personally surf. Ideally you’ll eventually
have a large enough downline that you won’t have to surf at all and you’ll
still be getting lots of targeted traffic.
Since they are so important to your overall strategy, it’s critical that you
create a relationship with each member of your downline. Start by sending
all new recruits a personalized welcome email. Thank them for joining and
encourage them to contact you if they have any questions. This is also a
good time to share with them any tips that have helped you make the most
of Traffic Exchanges.
Don’t forget to encourage them to recruit new members. Since Traffic
Exchanges typically offer you credits and/or cash for referrals that your
downline make, it’s in your best interest to have them recruit as many
people as possible.
10 Tips For Using Traffic Exchanges
1. Track Everything - As with all online marketing efforts, it’s critical that
you track all traffic generated by Traffic Exchanges.
Tracking can be done using a tracking service which you pay for monthly,
or using tracking software which you purchase and install on your server.
Whichever option you choose, be sure to look for a solution that will give
you as much information as possible. Many will tell you how many clicks
you get, how many are unique visitors versus return visitors and where
they were referred from. Some even give you conversion information by
telling you which visits resulted in sales.
2. Know Your Audience - It is important to remember that everyone using
Traffic Exchanges is first and foremost interested in having their own
pages seen. Just like you, they all want to drive traffic to their sites. This
means that you have to develop creative, eye-catching pages to entice
them to take action. Simply using the same affiliate materials everyone
else is will not be effective.
3. Make Sure Your Page Loads Quickly - Your website design and the
time it takes for the website to load are very critical when using Traffic
Exchanges. Your page will never be seen if your site takes 15 seconds to
load and the exchange rotates the websites every 15 seconds. You want
to have at least a 10-second viewing window to give the surfing exchange
member time to respond to your offer.
4. Use Simple Splash Pages – Rather than sending surfers to your home
page, which provides too much information, use a splash page. This is a
page that does not require any scrolling. It’s purpose is to be short, sweet
and to the point. Typically it consists of a killer headline, a clear list of
benefits and a simple call to action. You want your visitor to be able to
make a quick decision whether to ask for more information or pass on
your offering.
5. Include a Persuasive Call to Action - Make sure the page has a clear
“call to action”. That is, that it clearly tells the customer whay they should
do next. Whether that’s join your newsletter, request your free ebook or
take some other action, it should be obvious to the surfer what they are
to do.
6. Capture Their Contact Information – Offer surfers something in
exchange for their email address. This gives you permission to contact
them later and introduce them to your products and services.
7. Learn From Others - As you’re surfing, be sure to take note of the
pages that catch your attention. Chances are that if they are enticing to
you, they are enticing to others. What is it about the page that appeals to
you? What made you want to take action? This is very valuable
information that you can use to improve your own pages.
8. Make Your Offer Stand Out – If you have your own niche website, then
you already differentiated yourself from the pack. If you are an affiliate
marketer, then you need to find products/services that everyone else isn't
already promoting, especially within your particular Traffic Exchange.
Your individual promotion is everything. If you're trying to promote
something everyone else is your sales conversions are going to be very
low, or nothing at all.
9. Only Choose Traffic Exchanges that Offer Manual Surfing - Most
people do not even watch the window when an autosurf is running. If it is
a manual surf exchange they have to physically watch the pages in order
to go to the next site. This gives you the best opportunity for them to
actually see your site and be drawn in by your offer.
10. Test. Test. Test. – If you’ve put in place a good tracking system you’ll
be able to run tests to find out what effect they have on your results. Try
different headlines, graphics and offers to see which ones get the best
response.
The most effective way to test is using Split Run Testing. This involves
creating two pages that are similar but have one thing different (for
example different headlines). You show the two pages equally to your
visitors and see which one converts best. There are several scripts
available to help you do Split Run Testing very easily.
Strategies For Generating Traffic Using Traffic Exchanges
The most effective way for you to grow your business using Traffic
Exchanges will depend on what products and services you’re offering. Some
webmasters find that they get great results by offering an inexpensive
introductory product – while others use Traffic Exchanges simply to build
their mailing list.
Whichever option you choose be sure that your continuously testing and
tracking. That’s the only true way to know whether you’ve chosen the right
strategy for your business.
Direct Sales Letters
If you’ll be trying to make a sale to Traffic Exchange surfers it’s important to
remember that you have a very limited amount of time to catch their
attention. So, this isn’t the time to offer your $197 e-course.
Instead choose a product that is inexpensive and so valuable that they can’t
pass it up. For example you may want to offer a special report for $9.99 as
your initial offering. You can then upsell those customers later on your more
expensive products.
Be sure to keep your direct sales letter simple and to the point. Remember,
every Traffic Exchange user is busy surfing to gain credits for them self. They
do not have the time or the desire to read your long sales letter. To get their
attention you need to create a page with an attention-grabbing headline and
clearly stated benefits. Make sure it’s an offer they can’t refuse!
Name Squeeze Pages
For many people the better approach is to use Traffic Exchanges as a source
of leads. Instead of trying to sell them something, focus on capturing their
contact information so you can contact them again later and introduce them
to your products and services.
A name squeeze page is a web page that, when the visitor "lands" on it, he
is asked to opt-in to some type of list in order to proceed further. On some
squeeze pages, your only options are to opt-in or leave. On others, you are
given a method to continue exploring the site without opting in.
The rationale behind using a squeeze page is that most Internet marketers
realize that the majority of visitors will not buy from a site on the first visit.
This is especially true with Traffic Exchange surfers. So, these marketers
make list building their top priority. If they can just collect the email address,
along with permission to follow-up, then they'll get other opportunities to
make the sale later.
A name squeeze page, generally, has some enticing bullet points on it, and
does a thorough job of describing what you'll be able to access after you
enter your data. The key is to make your offer so enticing on the squeeze
page that surfers are salivating to get it.
You can quickly and easily create your own name squeeze pages for free at
Instant Squeeze Page Generator.
Conclusion
One of the absolute best ways to get free - or very cheap - targeted traffic
today is by participating in Traffic Exchanges. Having a large community of
users, clicking through websites to earn credits is a powerful way to get your
offer seen.
Remember, if you put some time and energy into working Traffic Exchanges
you’ll soon be seeing a steady stream of traffic to your own site. As with all
things that are worthwhile it may take a while to create your downline and
determine the best offer to make surfers. But in the end it will be well worth
it!
]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3288411#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3288411 Sun, 13 Apr 2008 23:16:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280858 Freewebs - Your own site
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Meebo- Fee chat rooms for your pages
Website.ws- Get your own website $10/month
Stickam - Free multi chat rooms for your page
Widget Box - Make your own widgets

I hope that you find these tools useful, and I will be posting a series of help for anyone that may need it.]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3280858#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3280858 Sat, 12 Apr 2008 13:31:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280844 Presidential debate is so dam long. Now come on Everyone knows that Barack Obama is going to be the next president of the United States! Is white America upset that there is about to be a change in the White House? I hope not! This just means that someone is finally for everyone instead of being 1 minded. Don't get me wrong, I didn't say that Hillary wasn't good at what she do, I just think she talk too much shit and is always late to conferences. I watched her on B.E.T (Black Entertainment Television),and she was late for a speech. People need to realize that everyone has a dream to be something in life, and it don't matter what the color of your skin is. But also If Obama don't win, I will not give up the hope for the next young black man who wants to be President Of The United States. There should be a system in place that just cut to the chase and elect a president. It is so mind boggling to watch this campaign day in and day out.
Peace Out.]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3280844#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3280844 Sat, 12 Apr 2008 13:28:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280817 Hey people, I just wanted to know how do you be someones friend, but never chat with them? Why is it so hard to find people who have a great personality? Well I have been having a very hard time in my Adult life finding friends that are in my age group and share some similar interest. I have had this problem every since I turned 21 and now it's time for a breaking point. I need to stop being so scared to talk to people. But when it come down to my Job, I can talk to people with no problems. You know what I think it is though, I think that I have been depressed after the devastation of Hurricane Katrina 2005. I still have in the back of my head that everything is alright, when i know it's not. But who really want to say to others that they really have a problem that no one understands. Friends to me are very important because you never know when you need a shoulder to lean on. But in this day in age, all the shoulders have become asses and no one care anymore. So my use of Yuwie is not all about the money, it's about have a secondary family of friends who will be there when you most need them. The world has become so corrupted with war, disease, and famine, what can we do to break that cycle? You tell me.]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3280817#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3280817 Sat, 12 Apr 2008 13:22:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280806

]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3280806#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3280806 Sat, 12 Apr 2008 13:19:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280799 http://dazzleblab20.webs.com/blog.htm?blogentryid=3280799#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3280799 Sat, 12 Apr 2008 12:16:00 -0100 http://dazzleblab20.webs.com/blog.htm?blogentryid=3256063 ]]> http://dazzleblab20.webs.com/blog.htm?blogentryid=3256063#topBox http://dazzleblab20.webs.com/blog.htm?blogentryid=3256063 Sun, 06 Apr 2008 17:23:00 -0100